We value "connection" with local communities
Since our founding in 1819 (Bunsei 2), we have consistently valued "contributing to regional development" and "customer first" and have been working with local people.
In 2025, the zodiac sign, Kinoto Mi, is said to be a time of “growth and fruition”, and it is said that the efforts we have accumulated so far will sprout and blossom.
The environment surrounding us is becoming more complex and it is difficult to predict the future, but in order to meet the diversifying needs of our customers, we will challenge the creation of attractive things, things, and mechanisms that match the times, and aim to make a leap forward.
The store theme for this year, the final year of the medium-term management plan, was "HAPPY CROSSING." In order to achieve a year in which the three key strategies of "building relationships with customers," "utilization of digital and content," and "human resource development," which we have implemented over the past two years, are intersected, and the effects of these initiatives are maximized, we hope to further increase the speed of structural transformation throughout the Group as a whole.
In terms of service initiatives utilizing digital tools, in addition to disseminating information such as event announcements via SNS, we will also link existing F-cards with apps and LINE to provide communication tailored to each customer's hobbies and preferences.
On the other hand, in the era of efficient digital heyday, we will value customer service and store creation that feel the warmth of department stores. We will promote the development of specialists with a wealth of product knowledge and high sales skills, consider the elderly and disabled, and create a barrier-free environment, so that customers can feel safe and trustworthy.
Going forward, we will continue to deepen our connection with various people, including business partners, local producers, and local shopping streets, as a department store rooted in the community, we will continue to be an "intersection store" where smiles come and go as a department store rooted in the community. In addition, we will contribute to the creation of a city with diversity (diversity) where everyone is happy and comfortable to live.
I hope that 2025 will be a happy year for you.
January, 2025
Fujisaki Corporation
Chairman and President
